Appliance Industry National Resource Labelling Project

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Summary

This report was commissioned by the Australian Greenhouse Office and was prepared by Mike O'Neill of BigStep! Services. This report was released in November 2003.

The Australian Greenhouse Office (AGO) is exploring support for a voluntary endorsement-type labelling scheme to help promote the "best of class" products in certain categories of gas and electrical appliances.

This project consisted of the principal of BigStep contacting appliance industry leaders to brief them of possible changes under consideration by the Australian Greenhouse Office (AGO), on behalf of the Ministerial Council on Energy (MCE). The energy rating labelling of appliances and the introduction of an appliance award program represents a major new initiative for gas and electrical products. This report records electrical appliance industry leader reactions to the proposal. It represents is the outcome of those contacts commencing in August 2003 and completed in late 2003.

This consultancy targeted industry leaders as AGO staff have been in regular contact with technical and marketing executives about this concept and another consultant has been working with consumer focus groups to refine the actual label images. (refer to Future Directions for Appliance Efficiency Labels in Australia and NZ which was prepared by Artcraft Research for AGO)

This page last modified 02 February 2009