Energy Rating Label Transition Program

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Download  Appliance Energy Rating Label Transition Program - Communication Strategy (2000-phillipslabel1.pdf - 444 kB)

Download  Appliance Energy Rating Label Transition Program - Communication Strategy Evaluation (2000-phillipslabel2.pdf - 436 kB)

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Summary

The Phillips Group was appointed by the Australian Greenhouse Office (AGO) on behalf of the National Appliance and Equipment Energy Efficiency Committee (NAEEEC) to produce and implement a communication strategy to inform stakeholders about the transition to the revised label. This report was released in January 2000.

This strategy has been devised following extensive consultations with the appliance industry. These consultations included:

• A written survey of the seven major buying groups and department stores, distributed via email or fax.
• Personal surveys of store managers or floor staff from seven retail chains, conducted via face-to-face interviews and a telephone interview.
• Consultations with manufacturers, industry bodies, industry media and other interested parties, conducted via face-to-face interviews, telephone interviews, or email responses.

An additional report released in November 2000 evaluates the main components of the communication strategy and reports on the findings of evaluation activities carried out both during and following the transition program. Conclusions are drawn on the effectiveness of the communication strategy and recommendations made on opportunities for improvement which may be applied to future programs.

The report is structured as follows:

• Program Objectives - presents the overall aim and objectives of the communication strategy relating to the various target audiences;
• Strategic Approach - outlines the approach taken by The Phillips Group to achieve the transition program objectives;
• Communication Activities - provides a summary of the activities undertaken during the implementation of the communication strategy;
• Evaluation Methodology - describes the evaluation activities undertaken both during and following the transition period;
• Evaluation Findings - presents the results of the evaluation activities;
• Conclusions/recommendations - presents conclusions and recommendations which can be drawn from the program evaluation; and
• Appendices - includes copies of all the communication materials produced during the transition program and evaluation surveys completed by industry representatives. This page last modified 02 February 2009

   

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